Drip Campaign
A drip campaign is an automated email sequence triggered by a signup, event, or schedule. Set its delays, audience checks, and stopping conditions explicitly.
A drip campaign is an automated sequence of emails. A signup, product event, or schedule starts the sequence, and configured delays or conditions determine what happens next.
A signup example
An illustrative onboarding sequence sends a welcome email after signup, waits two days, then checks whether the user has created a project. Users who still need help receive a setup example. Users who have finished that step skip the reminder.
The two-day delay is an example, not a benchmark. Choose timing from the task and your audience’s behavior. Include each message only when it helps the recipient take a useful next step.
Drips and lifecycle email
A simple drip uses fixed delays. A lifecycle sequence also responds to current product state, such as activation, an upgrade, or cancellation. The two approaches can be combined, but the workflow must check product state before each reminder. Tracking a conversion goal in reports does not by itself stop an email.
Build the sequence in Loops
Choose a workflow trigger, set its entry and re-entry behavior, then add emails and delays. Keep relevant contact properties current from your app. Add audience filters or branches before reminders so users who have completed the task skip them. Test unsubscribes, suppressions, duplicate events, and an upgrade during a delay.
Common questions
How many emails should a drip campaign have?
Use the number needed for the task. Start with the required message and add a reminder only when its audience and purpose are clear. Measure completion and complaints before extending the sequence.
How does a drip differ from a newsletter?
A newsletter issue is sent to a selected audience on a chosen schedule. A drip’s messages are timed relative to each contact’s entry or later actions, according to its configured rules.