“But email is dead!” People have been declaring email — and therefore email marketing — dead for years. But that couldn’t be further from the truth.

People have been declaring email dead for years and years now but that couldn’t be any further from the truth. In fact, email marketing has never been more crucial to the success of SaaS businesses everywhere. Not to mention how much more efficient and personal than shouting into the void of social media.

Is Email Dead As A Marketing Channel?

No. Plain and simple.

Email is not dead as a marketing channel. In fact, email marketing continues to be a highly effective and widely used marketing strategy for SaaS businesses of all sizes, and for good reason.

As of 2020, there were 4 billion email users across the world. This number is expected to increase to 4.6 billion by 2025 according to Statista.

And according to OptinMonster, 58% of email users check their email before logging onto social media or checking the news. Add this to the fact that 61% of users also prefer to be contacted by brands (your SaaS company) via email vs other methods such as social media.

If that wasn’t enough and the social media kool-aid still has you believing that the best place to reach your customers is on Facebook, Instagram or Twitter, the overall engagement rate across those platforms is only 0.58%. When comparing that to the average 21.5% open rate of email, you can clearly see that should be the preferred method of staying in touch with your customers.

Engagement rates aren’t the only metric that see a boost with email, so does your bottom line. According to Delivra, email campaigns extract a $41 ROI for every $1 spent. This is a 28.5% ROI compared to just 7% for direct physical mail.

Email Marketing Is Not Dead

It’s easy to get caught up in the new #trends and social media platforms, however, email is still king and is not going anywhere. Instead of creating content at the mercy of someone else’s always changing algorithm, your time and money will be better spent crafting and tweaking content for the tried and true channel of email.

Your customers are already there, checking their inboxes more times than they’d like to admit. Just hit send.

Bring Your Email Marketing Back From The Dead

As we’ve covered at length throughout this guide, email marketing is a great way to engage with the customers and potential customers of your SaaS. It should be a key part of your marketing strategy from the start. 

Go back to the basics and double down on email in 2023 and beyond. It’s the only channel that can tick each of the boxes below:

• Wide reach: Billions of people use email to communicate every day. Whether your customers would like to admit it or not, their email inbox is one of the first channels they check when waking up.

• Cost-effective: Compared to other marketing channels, such as paid advertising or direct mail, email is relatively inexpensive to perform at scale.

• Personalization: Email allows your SaaS to personalize your most important messages and offers based on your customer’s interests, behavior, and past interactions with your product.

• Measurable results: Email platforms like Loops provide detailed analytics and performance metrics, which will allow your businesses to make data-driven decisions.

Long live email.