> ## Documentation Index
> Fetch the complete documentation index at: https://loops.so/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Recipe: Product updates

> Our updated, definitive guide for sending product updates.

## Introduction

A product update should be sent once a month with updates about what you shipped recently. This typically includes new features, improvements, and bug fixes.

Things to keep in mind:

* Brevity is key. Users don't want to read a novel.
* If you send valuable content, users will come to expect (and open) it.
* It's okay to send multiple emails in a month if that's your shipping cadence.

<Card title="Email best practices" icon="lightbulb" href="/guides/open-rates">
  Learn more tips for crafting effective emails and improving open rates.
</Card>

## How to craft a product update email:

<Frame caption="Example of a product update email sent from Loops">
  <img src="https://mintcdn.com/loops/W7EWSDUW0GR-XWrp/images/product-updates.png?fit=max&auto=format&n=W7EWSDUW0GR-XWrp&q=85&s=ccb380f8c5efe02b058a39adda101efc" alt="Example of a product update email sent from Loops" width="1280" height="805" data-path="images/product-updates.png" />
</Frame>

1. [Create a new email Campaign](/creating-emails/editor)
2. Add your logo at the top of the email, [save it as a component](/creating-emails/components) if you haven't already.
3. Add a simple subject line, like "The latest updates from Loops"
4. Add a simple intro paragraph, with a link to the full changelog, potentially socials and a highlight of the most important changes along with a call to action to read the full email.
5. Try to limit the number of updates to 2-3, and make sure they are relevant to the content. It's better to have a single or a couple impactful, relevant updates than a long list of updates that are not relevant to the user.
6. In the footer, add a link to the full changelog, socials, and a link to unsubscribe.
7. [Send the email!](/sending-first-email)

<Warning>
  Be careful not to overwhelm your users with too many updates. Focus on the
  most impactful changes.
</Warning>

## Choosing your audience

### For new senders

If you're just starting out, send to all users and maintain a steady cadence over time.

### For established senders

If you have an existing list but haven't sent product updates before:

* Send to active users who have engaged with your product in the last 30 days
* Include users who have created an account in the last 30 days
* If the audience size is less than 5,000 users, send to all users

<Card title="Audience segmentation" icon="users-viewfinder" href="/contacts/filters-segments">
  Learn how to create targeted segments for your product updates.
</Card>

<CardGroup cols={2}>
  <Card title="Creating emails" icon="envelope" href="/sending-first-email">
    Learn how to create and send your first email in Loops.
  </Card>

  <Card title="Personalizing emails" icon="wand-magic-sparkles" href="/creating-emails/personalizing-emails">
    Add dynamic content to make your product updates more relevant.
  </Card>

  <Card title="Email components" icon="shapes" href="/creating-emails/components">
    Create reusable elements for consistent product update emails.
  </Card>

  <Card title="Types of emails" icon="envelope-circle-check" href="/types-of-emails">
    Explore different types of emails you can send with Loops.
  </Card>
</CardGroup>